Events and Updates

May 2, 2013

Asian Pacific American Media Coalition (APAMC) Leadership Changes

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Written by: MANAA





February 25, sovaldi 2011-MANAA Founding President Guy Aoki and Marilyn Tokuda become co-chairs of the APAMC replacing Karen Narasaki of Asian American Justice Center (AAJC).

Guy Aoki.

Guy Aoki

Marilyn Tokuda.

Marilyn Tokuda


May 2-AAJA’s Leonie Campbell puts out the press release (drafted by Campbell with edits by Marilyn Tokuda, Guy Aoki, and Daniel Mayeda) announcing the change:

“Since 1992, Aoki has written the Rafu Shimpo column ‘Into the Next Stage’ about Asian Americans and the media.  Between 1989 and 2005, the fourth generation Japanese American wrote syndicated pop music radio shows for Dick Clark including the award-winning ‘Countdown America.’

“Tokuda, who joined the APAMC in 2002, is the Arts Education Director at EWP, the nation‘s premier Asian American theatre organization and the longest-running professional theatre of color in the country. For six years, Tokuda served as the artistic director of Cold Tofu, the first Asian American comedy improvisation group, which she helped found. As an actress, she has appeared in film, on television and on stage and knows first-hand the struggles Asian Pacific Americans face in the entertainment industry.

“The APAMC was formed in 1999 after it, the NAACP, and Latino and Native American organizations were appalled that of the 26 new television series offered by the four major networks–ABC, CBS, FOX and NBC—none starred a person of color.  To hold the networks accountable for its prime-time programming, the multi-ethnic coalition began issuing its annual report cards in 2000. The APAMC set an ambitious agenda to raise awareness of the lack of Asian Pacific Americans both behind and in front of the camera.

“The APAMC’s initial chair was former Congressman Norman Mineta.  Karen K. Narasaki replaced him in 2000. After 11 years of service, the Asian American Justice Center President and Executive Director has stepped down in order to work on media diversity issues as the Chair of Comcast/NBCUniversal’s External Diversity Advisory Council on Asian Americans.

“Narasaki stated, ‘I am very proud of the work APAMC has accomplished over the past 11 years. Asian Pacific American representation in media is critical to advancing overall equality as well as addressing damaging Asian Pacific American stereotypes. I’m confident that the new co-chairs, Guy Aoki and Marilyn Tokuda, will work with the other coalition members and the networks to accomplish the goal of fair and accurate Asian Pacific American representation on television.’

“‘Now that these initiatives are embedded in the networks internally,’ continued Aoki, ‘the APAMC will focus on several issues including:  the tracking of Asian Pacific American advancement in the creative pipeline, establishing benchmarks with regard to APA visibility on television (more starring roles), and trying to interface more directly with writers and producers to bring these goals to fruition.’”

December 6, 2012-Aoki and Tokuda, both busy with their regular work, step down as co-chairs.

January 14, 2013-Daniel Mayeda and JACL executive director Priscilla Ouchida are announced as co-chairs.


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