By Stephanie Hemelryk Donald
Evaluating the key Pacific Rim towns of Sydney, Hong Kong and Shanghai, this ebook examines international urban branding. while all 3 towns compete at the world's level for occasions, travelers and funding, also they are on the centre of distinctive movie traditions and their identities are therefore strongly attached with a cinematic influence. utilizing an interdisciplinary process, this ebook not just analyses the town branding of those towns from the extra extensively researched views of tourism, advertising and neighborhood improvement, but in addition attracts in cultural reports and psychology ways which provide clean and beneficial insights to put branding and advertising ordinarily. The authors examine and distinction qualitative and quantitative unique facts in addition to seriously interpreting present texts and debates on urban branding. In end, they argue that urban branding should still give a contribution not just to nearby improvement and id, but in addition to sustainable monetary future health and public happiness.
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