By Joël Glenn Brenner
Forrest Mars and Milton Hershey equipped company empires out of chocolate. during this long-awaited background of the sweet company, over 8 years within the making, former Washington publish reporter Joël Glenn Brenner tells a special tale that's like chocolate itself, a wealthy mix of many compelling ingredients--in this example, biography and cultural background, investigative reporting and literary journalism. alongside the way in which, Brenner takes us inside of an international as mysterious as Willy Wonka's Chocolate manufacturing facility, the place commercial spies jockey for inside of details as paranoid executives struggle an all-out conflict for America's candy tooth.
Forrest Mars, known as "the Howard Hughes of candy," used to be the most winning (and inner most) marketers in the United States, an excellent autocrat who outfitted a special $20-billion-a-year empire. Milton Hershey was once a dreamer who desired to create not only an organization yet an commercial paradise, and after making an enormous fortune, he in a timely fashion gave all of it away. To at the present time, the Hershey corporation is managed by means of a charitable belief and its gains fund the wealthiest orphanage within the world.
What begun as a fraternity of small family-owned companies has grown right into a cutthroat more and more ruled through company leviathans battling for shelf area and swallowing their smaller rivals. Joël Glenn Brenner's research of this cloistered international is authoritative, eye-opening, and written with deep figuring out of and feeling for her topic.
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