For classes in Hospitality advertising, Tourism advertising, eating place advertising, or resort Marketing.
Marketing for Hospitality and Tourism, 7/e is the definitive resource for hospitality marketing.
Taking an integrative method, this hugely visible, four-color publication discusses hospitality advertising and marketing from a crew standpoint, reading every one hospitality division and its position within the advertising mechanism. those best-selling authors are referred to as best advertising and marketing educators and their publication, a world phenomenon, is the prime source on hospitality and tourism advertising. The 7th variation of this well known ebook contains new and up to date insurance of social media, vacation spot tourism and different present tendencies, genuine instances, and hands-on program activities.
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