By Robert D. Reid
Thoroughly revised and up-to-date to incorporate additional information on online marketing, tourism advertising, advertising and marketing expertise, and overseas enterprise, Hospitality advertising administration, 5th Edition is a finished, middle advertising textual content. This well known textbook explores advertising and issues special to hospitality and tourism, with a spotlight at the useful purposes of promoting instead of advertising and marketing concept. It offers readers with the instruments they should effectively execute advertising campaigns for a hospitality enterprise, it doesn't matter what their uniqueness.
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