Download E-books Geschäftsmodellinnovationen für das mittlere Marktsegment: Eine empirische Untersuchung deutschsprachiger Maschinenbauunternehmen in China (mir-Edition) (German Edition) PDF

Wolfgang Albeck untersucht, wie sich deutschsprachige Unternehmen in China, dem größten rising industry, positionieren, um von den dortigen Wachstumschancen optimum zu profitieren und wie sie auf die steigende Wettbewerbsfähigkeit lokaler Unternehmen reagieren können, um sich erfolgreich gegen deren low-end Disruptions zu behaupten. Der Autor folgt einem Mixed-Method-Ansatz, bei dem neben einer schriftlichen Befragung auch Daten durch Interviews erhoben werden.
Die Maschinenbauindustrie dient für den empirischen Teil der Arbeit als Untersuchungsbranche. Die schriftliche Befragung erfolgte in Zusammenarbeit mit dem VDMA.

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