By Dirk Burhans
Crunch! additionally uncovers a gloomy aspect of potato chip background, together with a federal research of the snack nutrition within the Nineteen Nineties following common allegations of antitrust task, unlawful buyouts, and predatory pricing. within the wake of those "Great Potato Chip Wars," company snack divisions closed and dozens of family-owned businesses went bankrupt. but, regardless of consolidation, many small chippers persist into the twenty-first century, as mom-and-pop businesses and upstart "boutique" companies serve either new shoppers and markets with robust local loyalties.
Illustrated with photos of early snack foodstuff paraphernalia and shrewdpermanent packaging from the consideration days of yankee ads artwork, Crunch! is an informative travel of huge and small company in the US and the vicissitudes of well known tastes.
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