Download E-books Crunch!: A History of the Great American Potato Chip PDF

By Dirk Burhans

The potato chip has been one among America's favourite snacks given that its unintended starting place in a nineteenth-century kitchen. Crunch! A historical past of the nice American Potato Chip tells the tale of this crispy, salty deal with, from the early revenues of in the community made chips at nook groceries, county festivals, and cafes to the mass advertising and company consolidation of the trendy snack nutrients industry.

Crunch! additionally uncovers a gloomy aspect of potato chip background, together with a federal research of the snack nutrition within the Nineteen Nineties following common allegations of antitrust task, unlawful buyouts, and predatory pricing. within the wake of those "Great Potato Chip Wars," company snack divisions closed and dozens of family-owned businesses went bankrupt. but, regardless of consolidation, many small chippers persist into the twenty-first century, as mom-and-pop businesses and upstart "boutique" companies serve either new shoppers and markets with robust local loyalties.

Illustrated with photos of early snack foodstuff paraphernalia and shrewdpermanent packaging from the consideration days of yankee ads artwork, Crunch! is an informative travel of huge and small company in the US and the vicissitudes of well known tastes.

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